The 12 lies everybody outlines entrepreneurship (and why 89 % of “successful” owners are actually damaged)
Note: This story is based upon genuine experiences shared by a buddy. Names and some information have been transformed for privacy.
Two years earlier, I was that individual every person envied.
Edge office on the 23 rd floor. $ 200 K income plus benefits. Firm auto. The whole plan.
I was additionally miserable as hell.
Every Monday felt like a tiny fatality. I ‘d sit in my BMW in the parking lot for 10 mins, just looking at the elevator, searching for the energy to start another week of worthless meetings concerning quarterly forecasts that nobody actually respected.
My therapist (yes, I needed one regardless of the excellent salary) asked me an easy inquiry that transformed whatever: “If cash weren’t a problem, what would certainly you make with your life?”
I chuckled. “Beginning my very own firm, obviously. But that’s a wishful thinking.”
She slanted her head. “Why?”
That question haunted me for months.
The Damaging Factor
The snapping point came during a team meeting concerning “synergizing our consumer engagement approaches.” (I still don’t know what that suggests.)